CNN, Foursquare Partner on World Cup Promotion

CNN and Foursquare are teaming up on a 2010 FIFA World Cup promotion. Soccer fans that connect with CNN at Foursquare.com/CNN can earn special badges by checking in to venues around the world. Fans attending the games in South Africa can check in at stadiums to earn the "South Africa Explorer" badge, while those in the 31 other countries competing can earn the "Super Fan" badge (pictured) for checking in at viewing venues. CNN says this is the first media partnership to expand to multiple countries across the globe. "With mobile users increasingly using location-based networking services like Foursquare, the World Cup provides the perfect stage for CNN to connect with a new generation of fans across the globe," said Nick Wrenn, vice president of digital services for CNN International. "The fans are at the center of CNN's World Cup coverage - whether they're in South Africa or watching from home Ã¢â‚¬" and our special CNN badges on Foursquare are a fun and innovative extension to identify and interact with 'Super Fans'." Networks like Bravo, History and TLC have all partnered with the location-based startup, offering special badges tied to their programming, and offering tips on places to check out. CNN's effort is unique in that it spans multiple countries, and is tied to a specific event, namely the World Cup. The press release is after the jump CNN and Foursquare Team Up to Connect World Cup Fans Exclusive badges tied to more than 100 viewing venues across 32 countries Putting football fans at the heart of its 2010 FIFA World Cup coverage, CNN has checked in with location-based social network Foursquare to connect fans all over the world throughout the month-long tournament. This is the first time Foursquare has teamed up with a media company for a multi-country initiative, with this one stretching across all 32 countries represented in the World Cup. Starting Friday, June 11, World Cup fans who follow CNN at www.foursquare.com/cnn can check in at more than 100 venues to unlock special CNN badges. In order to unlock these badges, fans must check in at least three times at any of these CNN-tagged locations between June 11 and July 11. Fans in South Africa can check in on Foursquare from stadiums and landmarks to earn the South Africa Explorer badge, while fans in the other 31 competing countries can check in at viewing venues to earn the Super Fan badge. "With mobile users increasingly using location-based networking services like Foursquare, the World Cup provides the perfect stage for CNN to connect with a new generation of fans across the globe," said Nick Wrenn, vice president of digital services for CNN International. "The fans are at the center of CNN's World Cup coverage Ã¢â‚¬" whether theyÃ¢â‚¬â„¢re in South Africa or watching from home Ã¢â‚¬" and our special CNN badges on Foursquare are a fun and innovative extension to identify and interact with 'Super Fans'." This unique opportunity gives fans the ability to share with their friends where they are watching as well as the chance to provide "tips" to other Foursquare users for each location. CNN staffers and correspondents will also leave tips for users across many of these locations. Users can access more details about the special CNN badges on Foursquare as well as CNN's complete coverage of South Africa 2010 by visiting www.cnn.com/worldcup. CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world's most extensively syndicated news service; and strategic international partnerships within both television and the digital media.

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CNN, Foursquare Partner on World Cup Promotion

Alex Weprin

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