CNN.com Looks for Love
The relatively new head of CNN.com says readers visit the site, “more out of habit than they do out of love.” And it’s KC Estenson’s job to try and change that.
The NYTimes’ Brian Stelter interviews Estenson and takes an up-close look at CNN.com. Stelter writes, “Last year, MSNBC drew more users but CNN kept them on the site longer. If Mr. Estenson can lower the bounce rate, he can further increase page views, potentially reaping millions more in ad dollars.”
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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