CNN, Facebook Announce Several Initiatives For 2012 Presidential Election

By David Cohen 

CNN and Facebook are gearing up for the 2012 presidential election Nov. 6 with the upcoming launch of Facebook application I’m Voting, as well as combining efforts to measure metrics about the presidential and vice presidential candidates, and conducting surveys.

I’m Voting will enable Facebook users to commit to vote for and endorse specific candidates and issues, and their commitments will be displayed on their timelines, news feeds, and tickers.

The app will be available in English and Spanish, and commitments will be visually displayed by U.S. state on an interactive map.

The cable news network and the social network said they will also team up to measure metrics about President Barack Obama, Vice President Joe Biden, Republican nominee Mitt Romney, and Romney’s upcoming selection as running mate, detailing discussion about each candidate on a state-by-state basis.

And CNN’s editorial department will join forces with Facebook on survey questions, with the results to be published on CNN,, and the U.S. Politics on Facebook page.

CNN Digital Senior Vice President KC Estenson said:

We fundamentally changed the way people consume live event coverage online, setting a record for the most-watched live video event in Internet history, when we teamed up with Facebook for the 2009 Inauguration of President Obama. By again harnessing the power of the Facebook platform and coupling it with the best of our journalism, we will redefine how people engage in the democratic process and advance the way a news organization covers a national election.

CNN Washington Bureau Chief Sam Feist added:

This partnership doubles down on CNN’s mission to provide the most engaging coverage of the 2012 election season. CNN’s unparalleled political reporting, combined with Facebook’s social connectivity, will empower more American voters in this critical election season.

Facebook Vice President of U.S. Public Policy Joel Kaplan said:

Each campaign cycle brings new technologies that enhance the way important connections between citizens and their elected representatives are made. Although the mediums have changed, the critical linkages between candidates and voters remain. Innovations like Facebook can help transform this informational experience into a social one for the American people.

And Facebook VP of Corporate Communications Joe Lockhart added:

By allowing citizens to connect in an authentic and meaningful way with presidential candidates and discuss critical issues facing the country, we hope more voters than ever will get involved with issues that matter most to them. Facebook is pleased to partner with CNN on this uniquely participatory experience.

Readers: Would you be willing to use the I’m Voting app to share your political views on Facebook, or do you believe those should remain private?