CNET: Apple's Move Could Force Everyone's Hand

Greg Sandoval at CNET News.com wrote a solid analysis of Apple’s iTunes Plus launch.

“For the record industry, it once again may find itself being herded into a direction of Apple’s choosing. In this situation, the record companies can only benefit,” said Greg Scholl, president and CEO of The Orchard, a New York-based music distribution and marketing company, in the article.

“The only way we’re going to discover the right way to grow the market is by experimenting,” Scholl said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in