CNBC Goes 'Pro' With Pay Digital, Mobile Service

CNBC is launching a premium digital and mobile service, CNBC Pro, with a suite of features meant to appeal to Wall Street professionals. At launch, the service will be available on PCs and Blackberry devices, with support for most other smartphones, as well as the iPad, coming early next year. It will be available for $24.99 a month or $269.99 a year. Among the offerings: real-time global market data from over 100 exchanges across the globe and real-time price and breaking news alerts. Another unusual offering is access to CNBC US, CNBC Europe and CNBC Asia-Pacific live on the computer or smartphone. While all of the news networks will occasionally offer some live programming through mobile apps or their websites, they have so far not made rolling live coverage of their regular programming available. CNBC is changing that with this premium product. More information, after the jump. CNBC ANNOUNCES THE LAUNCH OF CNBC PRO New premium, integrated desktop/mobile service to provide real-time global market data and live access to CNBC programming Englewood Cliffs, NJ, December 14, 2010 - CNBC, first in business worldwide, announced today the global launch of CNBC PRO(http://pro.cnbc.com/info). A new premium, professional-level online and mobile service, CNBC PRO provides subscribers with a comprehensive suite of features and services including real-time global market data from over 100 exchanges worldwide, live access to CNBC global programming and Real-Time price and news alerts. "For investors around the globe, having access to the Real-Time market data, news and information they need whenever, wherever they are, has become essential to being successful in these challenging economic times," said Scott Drake, Vice President, CNBC Digital. "CNBC has always been in the business of delivering the best Real-Time financial information and we are proud to now offer CNBC PRO as the affordable solution for active investors on the go." CNBC PRO features include: Real-Time Global Market Data o 100+ exchanges from around the world, covering 95% of the world's market cap o Cross Asset Classes -Equities -ETFs -Commodities -Land and Real Estate -Indices -Futures -Bonds -Currencies -Mutual Funds -Alternative Investments Custom Real-Time Price & Exclusive CNBC Breaking News Alerts o Real-Time data with mobile push technology means you will never have to miss a market event o Set the triggers that matter most to you and CNBC PRO will let you know when they fire o Push notifications alert users to critical business news breaking around the world. o Plus, all the stock market news, top stories, instant analysis and expert opinions on investing that only CNBC can provide - updated throughout the day Live CNBC TV & VOD Archive o Watch CNBC US, CNBC Europe and CNBC Asia Pacific live programming anytime from your desktop or BlackBerryÂ® smartphone. o Video-on-demand archive access to more than 200,000 clips including CEO & analysts interviews Unlimited Personalization o My CNBC - subscribers can create and track their favorite securities, in Real-Time, with access to integrated charts, live CNBC and related news headlines o Stocks on CNBC - access to the top stocks of the day being followed and discussed on CNBC o Ability to configure desktop layout so that users can see first what matters most to them Unparalleled Analytics o From which countries have the highest interest rates to securities that are the most/least volatile, CNBC PRO provides quick rankings and analysis across asset classes o Real-Time Interactive & Historical Charts - offering custom timeframes from one day to 5 years, including pre & post market trading o Company specific news, videos, profiles, returns and key metrics On Your Phone and on Your Desktop o CNBC PRO goes where you go and automatically syncs your personal settings between your computer and BlackBerryÂ® smartphone At launch, CNBC PRO (http://pro.cnbc.com/info)will be available at the introductory price of $24.99 a month or $269.99 a year. Complete pricing information is available here. CNBC is offering members of the press a free, 30-day trial subscription. To arrange your press pass, please contact Amy Zelvin at amy.zelvin@nbcuni.com or 201-735-4740. CNBC worked with CarryQuote, an award-winning pioneer in mobile real-time financial information solutions, to develop and launch CNBC PRO. In addition to the CNBC PRO retail product, the companies have collaborated to develop CarryQuote Enterprise CNBC Edition, a private label mobile/desktop solution that will be available to financial institutions worldwide in January 2011. CNBC PRO is currently available on all desktops and BlackBerryÂ® smartphones running OS 4.5 and higher. In early 2011, PRO will also be available on other smartphones and mobile devices including the iPhone/iPad, Android phones and Nokia phones. The BlackBerryÂ® and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

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CNBC Goes 'Pro' With Pay Digital, Mobile Service

Alex Weprin

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