Closing Ceremony Takes Home the Gold at the 2012 Socialympics [Infographic]
This weekend at the 2012 summer Olympics, a Spice Girl reunion and One Direction's performance of "What Makes You Beautiful" brought a fitting end to the most social television event in history, according to the latest report from Bluefin Labs. The closing ceremony alone garnered 2.7 million comments. Here, the social TV analytics company takes a look at the highlights from the final event.
This weekend at the 2012 summer Olympics, a Spice Girl reunion and One Direction’s performance of “What Makes You Beautiful” brought a fitting end to the most social television event in history, according to the latest report from Bluefin Labs. The closing ceremony alone garnered 2.7 million comments. Here, the social TV analytics company takes a look at the highlights from the final event.
On August 12, there were a total of 11.4 million comments about the Olympics during the 24-hour period surrounding the closing ceremony.
During
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