Twitter Launches 'Click-To-Call' Button For Direct Response Advertising

In a bid to attract more advertisers – and their dollars – Twitter is beta testing a “click-to-call” button, which allows mobile users to engage with a Twitter ad by calling the advertiser with the click of a button (or the tap of a finger).

Digiday reports that Twitter is targeting direct response advertisers with the new functionality.

Twitter’s VP of Global Online Sales, Richard Alfonsi, said:

“We’ve always been strong in terms of upper-funnel, brand-oriented goals; engagement, awareness and capturing events and moments.