Cleverbug said CleverCards users can sign up for in-app subscriptions of $0.99 per month or $9.99 per year to add 20-second video or audio greetings to their e-cards, adding that premium subscribers will also have access to thousands of exclusive e-card designs.
Founder and CEO Kealan Lennon said in a release announcing the launch of the new features:
Video has become a core element of social expression via services such as Instagram, Vine, Snapchat and WhatsApp, so it only made sense for Cleverbug to bring this new trend to online greeting cards. The ability to personalize greeting cards with photos has driven stellar growth in the online-greeting-card segment for the past decade. We expect personalized video messages to be the next big trend in the industry.
Readers: Have you ever used CleverCards or other electronic-greeting-card services?