Report: 77 Percent Of Data Generated By Facebook Mobile Apps Goes To Five Sites
With more and more Facebook users accessing the social network via mobile devices, Citrix examined where mobile traffic driven by Facebook was going, finding that 77 percent of the data volume generated by the social network’s mobile applications went to these five sites: YouTube, Twitter, Tumblr, Yahoo, and eBay.
With more and more Facebook users accessing the social network via mobile devices, Citrix examined where mobile traffic driven by Facebook was going, finding that 77 percent of the data volume generated by the social network’s mobile applications went to these five sites: YouTube, Twitter, Tumblr, Yahoo, and eBay.
As part of its fourth-quarter ByteMobile Mobile Analytics Report, published Tuesday, Citrix found that the five sites accounted for the following percentages of data from Facebook mobile apps:
- YouTube: 24 percent
- Twitter: 16 percent
- Tumblr: 15 percent
- Yahoo: 11 percent
- eBay: 9 percent
Citrix also found that iPhone owners use Facebook Messenger three times more than iPad owners, but despite that, the social network’s messaging app trailed three others in terms of iPhone use:
- Skype: 30 percent
- WhatsApp: 24 percent
- Viber: 22 percent
- Facebook Messenger: 18 percent
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in