Here’s How Executives Can Embrace Facebook In The Office

By Justin Lafferty 

It’s no shocker that people check Facebook at work. You might be doing it right now. But despite sentiments that Facebook is hurting work productivity, a Wall Street Journal editor feels that chief information officers should embrace the social network and use it to enhance business instead of banning it at the office.

Steve Rosenbush, deputy editor of Wall Street Journal’s CIO Journal, feels that top executives should find ways that Facebook can help the company, instead of fearing the technology. Even though Facebook has no plans to start an enterprise version of its platform, there are still several ways that the company’s innovations can boost revenue.

Rosenbush wrote about how employees accessing Facebook at work — both on computers and on phones — can be a good thing:

Employees are already on Facebook and use Facebook during work hours, and they can access it via their mobile devices even if their employers have blocked Facebook on the corporate network. And that presence is a good thing, according to Charlene Li, an analyst with Altimeter Group, a consultancy specialized in social media. “People go on Facebook to get work done, they go on Facebook to get expertise. If I have a well-developed network on Facebook, it’s just another channel for networking and getting work done,” she tells CIO Journal.

At a minimum, companies should give their employees guidelines on what to say when they’re on Facebook.

The editor continued to write about how a company’s Facebook page (as well as how employees talk about the business on their personal accounts) and the way they interact with users can make or break relationships with customers and fans.

Readers: How does your office feel about workers accessing Facebook when they’re on the clock?

Image courtesy of Shutterstock.