Christmas sends mobile marketing costs to a record, Fiksu says
Apple’s blowout $46.3 billion quarter turned out to be pretty expensive for iOS developers too.
Fiksu, a company that helps developers find the most cost-effective ways to acquire users, says marketing costs rose to a record in December as companies spent aggressively to lock-up the top of the charts.
The cost to acquire a loyal user (or one that opens an app three times) rose to $1.81, up 26.5 percent from the previous month. The top 200 free iPhone apps also saw an average of 6.04
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