Christmas App Downloads Are Growing Slower Than Ever

The season of gifting is also a rewarding holiday for app developers who often see major spikes in downloads of their work. This year, however, the tradition is slower than years past, indicating a market saturation of mobile devices. For mobile users, this could mean that they are knowledgeable with the app store and apps that they know and like; it’s no longer a season of exploration, but a time to acquire the well tested apps that are familiar and useful.