As Social Platforms Replicate Features, Where Should Brands Put Content?

While the lines have always been blurred between user experiences on social and what content to put on which platform, today it’s even less straightforward.

As social media continues to evolve, each platform proves to serve a unique purpose in the sharing and branding paradigm.

Instagram, the image-based platform, lets users show-off their personality in square frames. For brands, they are able to create followings, sponsor images and videos, etc.

Snapchat is for ephemeral, real-time personal activity that isn’t exactly “post”-worthy in the long-term, but brands use it to provide their audience with an intimate, “behind-the-scenes” feel.

Twitter is primarily text-based with a “random thought of the moment” quality.

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