Chocolatier Adds Real Chocolate For Players to Buy and Eat

For some social games, the connection to real life is so obvious it just begs for a commercial tie-in. For example: FarmVille branding on real bananas at 7-Eleven, or virtual goods from McDonald’s in the game. What we haven’t seen so far, though, is the ability to directly order a real version of an in-game virtual item.

PlayFirst is stepping up as the first with Chocolatier: Sweet Society, a Facebook game about making artisanal chocolates in San Francisco.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in