While Chobani and Taco Bell are situated on opposite ends of the food spectrum, the two brands achieved similar success while advertising on Instagram.
The Facebook-owned photo- and video-sharing network shared case studies analyzing the campaigns by Chobani and Taco Bell. Here’s how they fared:
Chobani
Chobani used beautiful food imagery and realistic, lifestyle settings in a series of sponsored photos on Instagram to showcase how their product can be enjoyed during breakfast and in other non-breakfast contexts. The campaign had significant impact on changing people’s perception that Chobani is only for breakfast.
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