China's RenRen Social Network Introduces Social Gaming
The popular Chinese social networking site RenRen, has seemingly shifted its marketing efforts to social gaming. China’s online social networks have gained tremendous popularity over the years, allowing users to connect with existing friends and meet new people alike. RenRen has the most active users out of all the Chinese social networks and will look to continue to engage its university crowd with more mass-appeal games from outside developers as well as in-house efforts.
RenRen’s shifting marketing focus could be a response to the recent debates of whether Chinese social networks are more for meeting new people or for playing games with existing friends.
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