Smaller News Sites Rely On Facebook For Exposure

Print media may be a dying enterprise due to the Internet, but thanks to Facebook, some smaller news sources are actually gaining more exposure. A study of newspapers and websites in Chicago showed that the smaller sites derived one-half of their traffic directly from Facebook.

Print media may be a dying enterprise due to the Internet, but thanks to Facebook, some smaller news sources are actually gaining more exposure. A study of newspapers and websites in Chicago showed that the smaller sites derived one-half of their traffic directly from Facebook.

The study found that social media is vitally important for smaller blogs and sites, which gain readership based on likes, shares, and word-of-mouth. Larger sites, such as www.chicagotribune.com, already have brands built up from decades of print media history.

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