Checklist: Is the New MySpace Right for Your Brand?

In February 2013, MySpace opened in beta a new network for connecting musicians and other artists with the world. But is it right for your brand? Engauge’s latest report, the "Myspace Skinny Paper," includes a handy checklist to help you decide.

In February 2013, MySpace opened in beta a new network for connecting musicians and other artists with the world. But is it right for your brand? Engauge’s latest report, the “Myspace Skinny Paper,” includes a handy checklist to help you decide.

(We’ve made it more quiz-like for your convenience.)

Lifestyle Orientation

Is your product or service all about the lifestyle?

Examples: fashion, beauty, fragrance, cars, spirits, magazines, travel, food

Creativity

Is your brand known for its creativity?

Examples: Sharpie, Coca-Cola, Virgin Airlines, BMW, Absolut, MINI, Nike

Aspirational Attributes

Do people aspire to own your product? Does your brand have a quality that people want to emulate, such as being earth-friendly?

Examples: Porsche, Prada, Trump; or General Electric (“Imagination at Work”), Habitat for Humanity, fair-trade companies

Ties to the Arts

Are you in the music, art, photography, or film industry? Do you work with the film studios, theaters, music venues, labels, art studios and suppliers who would likely be using the new MySpace?

Examples: Nikon, Sony Pictures, AMC...

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