Checklist: Is the New MySpace Right for Your Brand?
In February 2013, MySpace opened in beta a new network for connecting musicians and other artists with the world. But is it right for your brand? Engauge’s latest report, the "Myspace Skinny Paper," includes a handy checklist to help you decide.
In February 2013, MySpace opened in beta a new network for connecting musicians and other artists with the world. But is it right for your brand? Engauge’s latest report, the “Myspace Skinny Paper,” includes a handy checklist to help you decide.
(We’ve made it more quiz-like for your convenience.)
Lifestyle Orientation
Is your product or service all about the lifestyle?
Examples: fashion, beauty, fragrance, cars, spirits, magazines, travel, food
Creativity
Is your brand known for its creativity?
Examples: Sharpie, Coca-Cola, Virgin Airlines, BMW, Absolut, MINI, Nike
Aspirational Attributes
Do people aspire to own your product? Does your brand have a quality that people want to emulate, such as being earth-friendly?
Examples: Porsche, Prada, Trump; or General Electric (“Imagination at Work”), Habitat for Humanity, fair-trade companies
Ties to the Arts
Are you in the music, art, photography, or film industry? Do you work with the film studios, theaters, music venues, labels, art studios and suppliers who would likely be using the new MySpace?
Examples: Nikon, Sony Pictures, AMC...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in