Check It Out: Facebook Places Gaining Critical Mass

If you've got a smartphone in the U.S., there's almost a one in five chance you checked into a location-based service this March.

If you’ve got a smartphone in the U.S., there’s almost a one in five chance you checked into a location-based service this March.

We know that because comScore told us in a press release.

Message to comScore, in your next MobiLens survey, can you please find out:

  • How often does the smartphone set checks in?
  • Where are they doing it the most?
  • And do they use any of the security settings?

I can only share observations in answer to these questions, but it looks like people use the location services intermittently and don’t appear to be applying security settings to it yet.

And

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