Chartboost’s app cross-promotion service passes 1 billion impressions
Mobile game cross-promotion service Chartboost said it has served over one billion interstitial ad impressions since its launch nine months ago.
Launched in May 2011 by former employees of Tap Tap Tap Revenge developer Tapulous, Chartboost allows game developers to trade cross-promotion services directly, advertising games from one studio in the games of another through full-screen interstitial ads.
As user acquisition costs continue to rise, Chartboost is positioning its services as a cheaper way for developers to promote their games and monetize from ads without having to paying a revenue share to a traditional mobile advertising network.
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