Chartboost: Traffic jumps by 48 percent in the U.S. on Thanksgiving day, 20 percent in non-U.S. regions
Traffic for the mobile game cross-promotion network Chartboost climbed on Thanksgiving day last week by nearly 50 percent in the U.S. and 20 percent in non-U.S. regions compared to traffic on an average Thursday.
Cost per install (CPI) also rose eight percent in non-U.S. regions when compared to a regular Thursday, while CPI dropped by two percent in the U.S. Chartboost attributed the lower CPIs in the U.S. to traffic that tends to see ad interstitials that have lower bids after users run through the high-bid inventory.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in