Charlie Bit My Finger Sells Out; Now Promoting Gerber Finger Foods

When you think of babies and fingers, the first thing that pops into your head is probably the YouTube viral video sensation ‘Charlie Bit My Finger’, which is why it’s only fitting that Gerber is using the hit in a viral video campaign of their own for their Gerber Finger Foods.

When you think of babies and fingers, the first thing that pops into your head is probably the YouTube viral video sensation ‘Charlie Bit My Finger’, which is why it’s only fitting that Gerber is using the hit in a viral video campaign of their own for their Gerber Finger Foods.

The campaign, ‘Why Charlie Bit My Finger by Gerber’, is simply a copy of the original YouTube hit with pop-up video style captions that let parents in on how to know if their own baby is ready for finger foods.

Kim Bhasin of Business Insider brought up the interesting question that this video poses of whether viral can be bought. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in