How Brands Can Add Charitable Campaigns To Their Facebook Pages

By David Cohen 

CharitableCheckoutOmahaSteaks650The holiday season is the season of giving, and Charitable Checkout developed a solution for brands on Facebook to incorporate giving into their marketing efforts by offering users of the social network rewards for donating to causes.

In the example pictured, visitors to the Omaha Steaks Facebook page who donate $5 to the American Red Cross will receive $10 coupons for Omaha Steaks, and the brand will publicly thank donors via Facebook. Donors can also be thanked with perks including digital media, product samples, and loyalty points.

The GivingSquads social contest platform also allows brands to create contests and spur individuals or teams to compete and see who can donate the most.

Charitable Checkout offers three service packages for brands on Facebook:

  • Basic subscription: Page administrators create the campaigns themselves and, after the first 15 days, pay $9.99 per month.
  • Assisted launch: Charitable Checkout creates the campaigns from materials given to it by brands, and the company launches the campaigns on the brands’ websites and Facebook pages. Changes can also be made to campaigns. After a $500 setup fee, the cost for this package is $100 per month.
  • Full customization: Charitable Checkout creates fully customizable campaigns with advanced features including GivingSquads social media and fundraising contests, ecommerce, integration with mobile and text messages, campaign visualization, celebrity partnerships, and support for application-programming interfaces. Pricing varies.

Charitable Checkout is tied in with FirstGiving, so nonprofit organizations that are 501(c)3 in good standing are already in its system, and those organizations receive 100 percent of the donated funds.

Readers: Have you ever donated money via campaigns on Facebook?