On Twitter, Change Is Much, Much Better Than A Rest

I've been active on Twitter for over 3 years. As of the time of writing I am following exactly 400 people. About 100 of these are folks have been with me since my very early days on the network. I consider them my core. Many of them are friends, born out of Twitter. Some, brought in. The rest are made up of bloggers, tech and news feeds, individuals I respect and celebrities. Over the past 36 months or so, the amount of people I have followed has fluctuated considerably (it used to be a lot more). I would estimate I've probably clicked the follow button for around 3,000 users. Or, to put it another way - I've clicked the unfollow button about 2,600 times. 87% of those connections didn't work out, at least long term. That's fine. In fact, it's better than that - it's healthy. The vast majority of ties that you make on Twitter will not be permanent. Indeed, they'll typically be fleeting (certainly when measured against the bigger picture), born as they often are out of curiosity and temporary need. Sometimes the most intense relationships we have are short term, online and off. They serve a purpose, and no matter how vigorous that opening heat, once the spark has faded the relationship is done. Others - most - will simply never click. There is no spark. So if you feel yourself getting that Twitter itch, cull, and then cull again. Because if you let things get too stale then that buzz you once felt can be lost completely, and suddenly it isn't the people you are following that are your problem. It's Twitter itself. Nobody can be everything to all people, and only the deluded try. I consider myself fortunate with what I have, and the people I have met. And so should you.

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On Twitter, Change Is Much, Much Better Than A Rest

Shea Bennett

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Shea Bennett