Changes to Facebook ad campaign structure coming in 2014

Facebook broke some news on its developers blog Thursday, noting that there will be a new Facebook ad campaign structure coming in 2014.

The social network claims that this new flow will make it easier for advertisers to organize, optimize and measure the ads’ performance by adding a third level to the campaign structure. In 2014, the structure will have levels for campaign, ad set and ad.

Here’s what Facebook wrote in the developers blog:

We’ll bring these features across all our client-facing ad interfaces in the first half of 2014 — including the Ads Create Tool, Ads Manager, Power Editor — and third-party client-facing ad interfaces built by PMDs, FBX partners and Mobile Measurement Partners.