How Are CFOs Using Social Media?
According to a recent report, more CFOs are engaging on social media to get a better understanding of how it affects their businesses.
Chief financial officers are hardly considered the most active group on social media. However, according to the latest CFO report from the social insights firm Leadtail, more CFOs are engaging in social media to get a better understanding of the medium that creates so many business disruptions.
The study analyzed nearly 50,000 tweets and more than 3,000 shared links from the profiles of more than 500 financial executives between October and December of 2013. The findings include insights into what financial professionals are concerned with, what they’re reading, as well as what people, publications and brands influence them most.
In keeping with the trends of mobile migration, CFOs consume content via mobile devices.
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