77% Of Consumers Would Buy From Your Company If Your CEO Was Tweeting [STUDY]
A new study on eMarketer suggests that CEOs who tweet are regarded more positively than those who don’t – so it’s high time company big-wigs get their thoughts in order, condense them, and type them out in 140 characters or less.
It looks like CEOs aren’t exactly following the “lead by example” path. Social media branding firm BRANDfrog conducted a survey published on eMarketer that found CEOs lag behind their employees when it comes to Twitter adoption.
The majority of consumers believe that C-level execs should be on Twitter, as it would reflect positively on their company.
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