Twitter’s CEO, Dick Costolo gave an hour-long presentation the University of Michigan recently and during this speech he insisted, yet again, that users will be able to download ALL of their tweets by the end of the year. But is that possible?
Twitter engineers seem to think not. Pretty much everybody writing about this topic seems to think not. So why the impossible challenge? That doesn’t seem very Holiday Spirit-ish.
Is Costolo a grinch?
We told you about his recent keynote address given at the Online News Association conference, where Costolo confirmed that the company is working hard on making tweets available to download by the end of the year – as long as his engineers can get the feature to market:
“The caveat is that this is the CEO saying this. Not the engineer who’s building this….[But it’s] a priority we absolutely want to have out by the end of the year.”
But that was a couple of months ago. It’s understandable that projections may have been made and folks are just now realizing, as the holiday season strikes, that there isn’t a snowball’s chance it will get done in time.
Last week, Costolo reiterated this lofty claim though – saying this feature will, in fact, be ready by year end.
Maybe his engineers didn’t tell him about the snowball’s chance? Nope. Seems they did.
“By the end of the year I’ve already promised this, so the engineers – when I promised it publicly they’re already mad at me so they can keep being mad at me,” Costolo said at the University of Michigan. “Now, again, once again, I caveat this with the engineers who are actually doing the work don’t necessarily agree that they’ll be done by the end of the year, but we’ll just keep having that argument and we’ll see where we end up year-end.” [You can check out the whole lecture here.]
So maybe Costolo is a high stakes gambler. Or maybe . . . he’s a grinch. Why else would one publicly burden his/her minions with such a huge, and admittedly, largely improbable undertaking at year-end? Six years worth of tweets? 400 million (and counting) per day? Minions, indeed.
Sounds like someone is pursuing a self-fulfilling prophecy where “no one is going to like you.”
News flash, sir: (And please take this as the tough love it is intended to be) – No one likes a hardass during the holidays.
(Baby crying image from Shutterstock)