CBS Turns Tweet Into Full-Page Ad, Skirts Twitter's Rules

"we have reached a strange new place in marketing when tweets become full-page ads." -tweet by film critic A.O. Scott

CBS Films may have skirted Twitter’s advertising guidelines by turning a single tweet into a full-page ad for the movie “Inside Llewyn Davis” in the New York Times.

The tweet, which was written by the Times’ film critic, A.O. Scott, praised the film’s soundtrack (the first sentence, in reference to two other competing films, was omitted).

 

tweet ad

If CBS simply retweeted Scott it would not have been in violation of Twitter’s advertising conditions, but neither would it have had the same impact as a full-page ad in the New York Times.

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