CBS Interactive's Neil Ashe on Cutting Out Third-Party Ad Networks
CBS Interactive president Neil Ashe spoke with paidContent to shed more light on the company’s decision to curtail the use of third-party ad networks and sell its ad inventory on its own.
Highlights of Ashe’s conversation with paidContent:
It’s safe to say that we were never the biggest proponents of ad networks. However, we’ve always been testing to make sure we were right on that. Why now? Because we have the confluence of size and the sales force covering all the accounts that matter.
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