Cause-Related Marketing and the Millennial Mindset

Millennials have surpassed simply wanting help in supporting causes to demanding that others, especially companies, do their part.

activism millennials

Millennials consider themselves civic-minded and active participants in today’s world, and that it’s up to them to assume the responsibility of making a lasting, positive impact on the future. Millennials have surpassed simply wanting help in supporting causes and are starting to demand that others, especially companies, do their part.

According to IPG Media Lab, one of five key millennial behaviors coming out of CES 2014 is: “Millennials look to rework – not reject – the rules and status quo in order to put their mark on the world.”

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