Seasonality & Technique Trends in the Retail Industry

No industry was hit harder by the 2008 economic knuckle sandwich than retailers and merchandisers, but after some rough going until 2010, things have been looking up. In fact, according to the National Retail Federation, the world’s largest retail trade association, May retail sales (excluding automobile, gas stations and restaurants) decreased 0.3 percent seasonally adjusted from April but increased 4.8 percent unadjusted year-over-year, marking 23 consecutive months of retail sales growth.

Of course, in order to keep sales and ROI moving in the right direction, retailers must stay on top of the current marketing trends and study those folks who are succeeding in this competitive cross-channel marketplace.

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