$Cashtag: Now You Can Send Political Donations Through Twitter
Political candidates have to go through a verification process with Square, then they can tweet out a $Cashtag to enable donations.
Twitter has some interesting e-commerce functions. Thanks to Domino’s, you can order pizza through Twitter. Now, you can donate (powered by Square) to a political candidate through the site.
Twitter announced this capability Tuesday in a blog post by head of political advertising sales Jenna Golden:
When people have conversations about politics, they have them on Twitter. It’s what voters learn and share in these conversations that routinely motivates political action. That’s why we’re making it easier for Twitter users to actively support candidates and causes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in