Pinterest has the potential to topple not only Facebook and Twitter for sales referrals, but also Amazon and Google. On the e-commerce platform Shopify, pin-driven sales have quadrupled in the last six months. This infographic shows how Shopify‘s retailers have benefited from the visual bookmarking site.
Shopify tracked merchants in the U.S., Canada, the U.K. and Australia from September 2011 through April 2012. The sales figures showed that Pinterest users spent more money – an average of $80 per order – than customers who came through other networks like Facebook and Twitter.
It’s easy to see how Pinterest is better for shopping than Facebook. On Pinterest, images of products aren’t a nuisance or an invasion of privacy, but part of the fun. When you’re shopping for something, searching on Pinterest is like walking through a mall with clearly marked aisles and a catalog in hand. When you just want ideas for something you might buy later or make yourself, no one is there to pressure you to buy now.
Surprisingly, Pinterest also drove more sales than shopping sites like Amazon and search engines like Google and Bing. All of these sites have more selection than Pinterest, but what they currently lack is a beautiful interface and an unobtrusive way for shoppers to bookmark the things that they’re interested in. Plus, the viral nature of the pins brings to the surface the most beautiful products and images.
Shopify provides some interesting data on their stores in the infographic below. The numbers aren’t large, but they are significant considering that Shopify’s most popular clients are boutiques.