Case Study: Auto brand, SPMD SocialCode beat Facebook ad CPA benchmark by 27 percent

Facebook is proving that it can generate sales leads. A new case study released by Facebook Strategic Preferred Marketing Developer SocialCode shows that an auto brand working with SocialCode was able to use Facebook ads to beat CPA benchmarks by 27 percent.

The auto brand wanted to test Facebook’s effectiveness as a direct response channel, seeing how it can deliver a lower cost per action (CPA). The actions that were measured included shopping for local inventory, as well as building a car model.

Here’s how SocialCode helped the brand find success on Facebook:

At the campaign onset, we used our AdVisor tool to allocate budget evenly across posts with hundreds of different variables.