Facebook VP Of Global Marketing Solutions Carolyn Everson Discusses The Auto Industry
Facebook Vice President of Global Marketing Solutions Carolyn Everson spoke with Detroit Free Press Business Columnist Tom Walsh prior to speaking at a luncheon hosted at Cobo Center by women’s leadership group Inforum, and their conversation focused on the social network’s relationship with the auto industry.
Facebook Vice President of Global Marketing Solutions Carolyn Everson spoke with Detroit Free Press Business Columnist Tom Walsh prior to speaking at a luncheon hosted at Cobo Center by women’s leadership group Inforum, and their conversation focused on the social network’s relationship with the auto industry.
Everson and Walsh spoke about Facebook’s interaction with Ford, Chrysler, and General Motors, the latter of which pulled $10 million worth of advertising off the social network in May. Highlights follow:
Think about a new car launch and the need to tell about all of the new features.
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