Carolina Panthers Have NFL’s Fastest-Growing Social Fanbase

By Justin Lafferty Comment


Going undefeated has its benefits: chief among them — more fans. The Carolina Panthers, who have yet to lose this season and are led by charismatic quarterback Cam Newton, are rapidly gaining more followers on Facebook, Twitter and Instagram.

New figures from Unmetric show that the Panthers have a Facebook fanbase growth rate of 3.54 percent — more than triple the next fastest-growing team, the Arizona Cardinals (0.93 percent). The Panthers are also growing twice as fast as the Cardinals on Twitter (8.36 percent growth rate vs. 4.15 percent).

The Panthers also have the most engaged NFL fanbase on Facebook. While the Denver Broncos posted the most times from Nov. 10 to Dec. 1, the Panthers had the highest Unmetric Engagement Score — a near-perfect 995.

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However, when we look at the best individual posts in this time period, the Broncos and New England Patriots got the most from their efforts.

Here’s a look at the top individual posts from Nov. 10 to Dec. 1 on Facebook, Twitter and Instagram, as measured by Unmetric’s Engagement Score:

Screen Shot 2015-12-16 at 6.59.11 AM Screen Shot 2015-12-16 at 6.59.46 AM Screen Shot 2015-12-16 at 7.00.03 AMTop image courtesy of the Carolina Panthers on Facebook.