Carnival Cruise Lines sailed past the one million fan mark on Facebook this past Friday.
The company uses social media site in an attempt to grow popularity. Over the last two months, the cruise line’s page managed to garner some 300,000-plus likes.
The largest cruise line in the world was also among the first in its industry to create a page on Facebook, doing so in 2007. Carnival uses its page both to lure potential customers and keep past cruisers interested in all that it has to offer via videos, contests, interactive weekly polls and other promotions. One very recent contest awarded 24 prizes in 24 hours, including a free trip on the company’s newest ship that launched on May 1 of this year.
The Carnival powers-that-be also love the interaction of their fans on Facebook and look forward to sifting through the feedback and comments. Like the company’s Chief Marketing Officer, Jim Berra, said in a press release:
Facebook is so much more than just a social media tool to share company news and information. It is a terrific way to engage our fans with us and with each other in fun, entertaining and interactive ways that capture the essence and spirit of the Carnival brand. I would like to extend a tremendous thank you to our one million fans as we celebrate this exciting milestone for our company.
Readers, which travel brands do you follow on Facebook?