Since launching almost 15 years ago, The Knot has expanded from a one-stop weddings website to a true lifestyle brand encompassing content for engaged couples (The Knot magazines, books, and TV), newlyweds (The Nest), and first-time parents (The Bump).
And, like any start-up, the company’s four partners had to find the money to make their business grow. Carley Roney, co-founder and editor-in-chief, credits The Knot’s financial backing to a combination of pitching and serendipity.
“You have to do both of those things. You can’t have your eyes so on your product that you’re not also out there with people,” Roney explained to Laurel Touby. “So, a lot of [the partnerships came from] fortuitous meetings. Always take the meeting; you never know. Make it breakfast. You can be out early.”
Carley Roney talks about how to survive and thrive in today’s media marketplace in her keynote presentation at Mediabistro Career Circus on August 4 in New York.