Carley Roney of The Knot: 'I Was Not Into Weddings at All'

Entrepreneurship Myth 146: You must be a passionate fan of a subject in order to create a successful business from it. Wrong, says Carley Roney, co-founder of The Knot. When her partners first broached the topic of a weddings website back in 1996, her response was not at all enthusiastic.

“Oh God, no!” Roney recalled in our Media Beat interview. “I’d just gotten married, and the industry was such a nightmare. Everything was just impossible to find and so outdated.