Caribou Coffee Brews Up #CaribouKnits Facebook, Twitter Campaign To Benefit CancerCare

Caribou Coffee is brewing up a social campaign to help benefit CancerCare, a national organization that provides professional services for people managing the emotional and financial challenges of cancer.

Caribou Coffee is brewing up a social campaign to help benefit CancerCare, a national organization that provides professional services for people managing the emotional and financial challenges of cancer.

Starting Saturday (Sept. 28) and running through Halloween (Oct. 31), every post on Facebook or Twitter that includes the hashtag #CaribouKnits will result in one of the coffee company’s volunteers knitting one inch of a scarf.

All scarves that are completed will be donated to CancerCare to provide warmth to those impacted by breast cancer.

The #CaribouKnits social campaign will run concurrent with the 18th annual release of the Caribou Coffee Amy’s Blend collection, in stores and online.

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