Car Town Game Will Mirror Toyota Prius Premiere
Cie Games, maker of one of the most popular games on Facebook, Car Town,. partnered with Toyota to promote the newest Prius line in the game during its official debut at the Detroit auto show.
Cie Games, the maker of Car Town, with 7.2 million users making it one of the most popular games on Facebook, has partnered with Toyota to debut to the virtual world the new line of the Prius model at the same time Toyota reveals the car at the Detroit auto show.
The three-month campaign to roll out the new Prius vehicles to the gaming community is designed to drive brand engagement and interest in the cars as they simultaneously make their real life debut.
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