King.com's cross-platform mobile launches lead to company's best traffic ever, more "Saga" games going mobile

King.com today revealed its recent cross-platform mobile launches have dramatically increased its already impressive traffic gains. Over the past few months, the company's number of daily active users has nearly doubled. The news should come as no surprise to anyone who's followed our recent traffic reports. The developer had four titles sitting on our list of the top 25 Facebook games of January by daily active users (the best gauge of a title's core audience on the social network). At the time, Candy Crush Saga was tied for the No. 1 position alongside FarmVille 2, both of which had 8.1 million DAU. Candy Crush Saga's trafic has only continued to increase since then; before AppData's traffic-tracking switched over to meet Facebook's revised, broader, reporting that went into effect today, the game had 9.7 million DAU. By comparison, FarmVille 2 has also grown, but only up to 8.8 million DAU. The recent traffic surge really seemed to take off when Candy Crush Saga received its wide iOS launch in November 2012 (though certain European countries got access to the mobile version a few weeks earlier) and hit Android soon after. Since the beginning of November, the game's nearly doubled its audience size and isn't showing any sign of slowing down. Since it arrived on iOS, the game's also been listed the top five grossing iPhone and iPad apps. Of course, Candy Crush Saga isn't the only successful mobile title King.com launched in 2012: There was also Bubble Witch Saga, which launched on iOS in July and came to Android in November. As we've noted in the past, that game's mobile version was released once the game had already started to lose traffic, but we also noted the user drop-off had largely leveled out following that launch. King.com's Tommy Palm also told us at GDC Online about how Bubble Witch Saga players monetize three times better on iOS than they do on Facebook. King.com says that the number players across its network has climbed from 10 million DAU to over 19 million since Bubble Witch Saga launched on iOS. Co-founder and CEO Riccardo Zacconi said in a statement that his company has plans to launch more "Saga" games on mobile devices over the next year. While nothing official’s been announced yet, it stands to reason that the next of these games to come to mobile platforms will be either Pyramid Solitaire Saga or the recently-launched Pet Rescue Saga, since both of those games are also on the Top 25 list. Pet Rescue Saga is the most likely candidate, simply because its traffic is continuing to grow — before Facebook’s reporting switch, it was at 3.2 million DAU. Pyramid Solitaire Saga, meanwhile, has been holding steady around 1.5 million DAU since August, climbing as high as 1.7 million in November.

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King.com's cross-platform mobile launches lead to company's best traffic ever, more "Saga" games going mobile

Mike Thompson

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