Facebook Users Sweet On Candy Crush Saga; Daily Active Users Double In May
Facebook integration has helped sweeten the playing field for King.com’s Candy Crush Saga, a puzzle game in which players swap different types of candy to clear the game board and advance to higher levels.
Facebook integration has helped sweeten the playing field for King.com’s Candy Crush Saga, a puzzle game in which players swap different types of candy to clear the game board and advance to higher levels.
Facebook said in a post on its developer blog that Candy Crush Saga doubled its daily active users in May, to more than 2.7 million daily active users (the current figure is 3.4 million, according to AppData), and it has driven 800 million game plays to date, detailing things the game does well:
- Bring friends into the game: Players see friend’s faces on the board the moment they land in the game, motivating them to advance through the levels to pass their friends.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in