Candy Crush Saga developer King files for IPO

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By Brandy Shaul

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Candy Crush Saga developer King has filed for its IPO with the Securities and Exchange Commission, revealing some staggering usage figures in the process. For the month of December 2013 alone, King saw 1.2 billion daily game plays across its catalog of titles, including Farm Heroes Saga, Papa Pear Saga, and other games in the “Saga” franchise.

As reported by re/code, King pulled in $1.88 billion in revenue last year, with profits of $568 million. According to our app tracking service AppData, the company’s titles currently have 134 million daily active users (DAU) and 386 million monthly active users (MAU).

While each game in King’s Saga franchise has fairly impressive usage figures, Candy Crush Saga is by far the most dominant title, with over 93 million people playing it everyday across multiple platforms.

In Q4 2013, King’s top three games, Candy Crush Saga, Pet Rescue Saga and Farm Heroes Saga generated 95 percent of its total gross bookings. With so much of the company’s success coming from so few titles, King’s filing acknowledged a need to continually develop new titles and enhance its current offerings to encourage the purchase of more virtual items.

As of December 2013, approximately 4 percent of King’s total monthly unique users were paying players.