Canadian Telecom Company TELUS Powers Vending Machine With Tweets


By Allison Stadd Comment

Canadian Telecom Company TELUS Powers Panda-Dispensing Vending Machine With Tweets On Behalf Of WWF

The power of the tweet: it can cast your vote for the MTV Video Music Awards, help knit a sweater, power a cuckoo clock – and win you a free stuffed panda.

Earlier this month, a vending machine in Vancouver mall Pacific Centre dispensed 3,000 free stuffed pandas to anyone who tweeted #HomeTweetHome, reports Mashable.

The creative Twitter campaign was sponsored by Canadian telecommunications company TELUS, and also included a charity component. Every tweet with the #HomeTweetHome hashtag netted a $1 donation to the WWF (World Wide Fund for Nature) Canada, a conservation group – hence the pandas.

Here’s a video about the promotion:

What do you think – weird? Or cool?

(source: Mashable.)