Canadian Business Leaders Believe Social Media is More Important Than Mass Media

According to a report being released tomorrow by Veritas Communications (available tomorrow at this website), almost 50 percent of business owners in Canada believe that social media is becoming more important than television, radio, newspapers and magazines. 36 percent believed that that social media will never be as powerful as traditional media. One interesting statistic from the report shows that a majority of business executives believe that social networking sites are time wasters and employees shouldn’t be using them while at work.