Can Google's Plus One Take On The Facebook Like?

This morning Google announced a social bombshell, a new service called +1 that competes directly with the Facebook like button.

This morning Google announced a social bombshell, a new service called +1 that competes directly with the Facebook like button as a signal for determining what content is most relevant to an individual.

Fortunately for Google, it has the world’s largest search engine to integrate this product with immediately, giving publishers a significant reason to implement +1 within their sites. Google accounts for more than 50 percent of incoming traffic on most sites, while Facebook is currently running a distant second in referring traffic (more then 10 percent of our own traffic comes from Facebook).

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