Campbell Soup Exec Scalds Facebook’s Ad Sales Team
Facebook is apparently in the soup at Campbell Soup, as its global director of digital marketing and social media, Adam Kmiec, tore into the social network during Business Insider’s Social Media ROI Conference in New York Thursday.
Facebook is apparently in the soup at Campbell Soup, as its global director of digital marketing and social media, Adam Kmiec, tore into the social network during Business Insider’s Social Media ROI Conference in New York Thursday.
According to Business Insider, Kmiec took Facebook to task for its communications, or lack thereof, as well as its lack of data for advertisers prior to its initial public offering.
Kmiec said, as reported by Business Insider:
(I have) never seen anything as ADD as Facebook.
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