Facebook announced in late January that page administrators would “soon” be able to add call to action buttons to the lower-right-hand corners of their page post ads, and it appears that soon may be here now.
The social network announced in a late-January post on the Facebook for Business page:
Businesses will soon have a better way to drive people to their landing pages on both desktop and mobile. When a marketer creates a page post ad driving traffic to their desktop or mobile website, they will have an option to add a call-to-action button, which will show up in the lower-right-hand corner of the ad. Marketers will be able to choose from five action buttons: shop now, learn more, sign up, book now, or download.
Power Editor users: Can you add call to action buttons to your page post ads?